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Amazon, handled · for established brands

The Amazon team you wish you'd hired first.

FTR runs Amazon for established DTC brands the way an in-house department would — a named specialist on every discipline, reporting in profit, on the record every month.

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No lock-ins. You own your account, your data, your creative.

For the record: profit is the scoreboard reports in writing no silent handoffs month-to-month you own your account TACoS over vanity ROAS specialists, not generalists For the record: profit is the scoreboard reports in writing no silent handoffs month-to-month you own your account TACoS over vanity ROAS specialists, not generalists
The record
$300,000,000+Michael's public claim · confirm
sold on Amazon since 2017 — written out in full, because rounding is for people with something to hide
$1,000,000Claim · confirm
in Amazon advertising managed per month by this team
2017
the year Michael left his job and started selling on Amazon himself — his own products, his own money
7
specialist disciplines on every account. Not one generalist with a Slack account
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For the record:
“Revenue managed” is a spend brag. Profit is the scoreboard.
The problem

You've probably already hired an Amazon agency. That's the problem.

None of it is an Amazon problem. It's a staffing model problem.

One “account manager” cannot be a media buyer, an SEO, a designer, a catalog tech, an analyst, and a strategist. So we stopped pretending one person could be.

  • 01The founder sold you. A junior you've never met runs you.
  • 02The report says “14 campaigns adjusted.” Not what it made you.
  • 03ROAS looks fine. Contribution margin says otherwise.
  • 04A suppressed listing sat in a queue for three weeks while ads kept spending.
The turnaround

What it looks like when specialists take over.

The same account, run as a department: catalog fixed first, then rank, then ads move from life support to accelerant.

Illustrative model of the FTR sequence — not client data. Real before/after charts go here once Michael approves case studies.

The model

Specialists, declared.

Your account gets a named operator who stays, plus a specialist on every discipline.

For the record:  The person who wins your account runs your account. No handoffs.

Capabilities

The whole channel. One team.

Your listing today
1 image
After the creative + SEO pass
7 images + video

Strategy

Growth planning, profitability, forecasting, prioritization. The plan comes with reasoning.

Advertising

Sponsored Products, Brands, Display, and DSP — run against profit, not vanity ROAS.

SEO & organic

Keyword strategy, indexing, rankings, listing visibility. Rank where it pays.

Creative

Listing imagery, A+ Content, Brand Store, video. Built to convert on a phone screen.

Catalog & ops

Listing issues, cases, compliance, inventory signals — the endless Amazon admin you shouldn't deal with internally.

Analytics

What's actually driving growth, profit, traffic, and conversion. Reported in writing.

FTR replaces the pile of freelancers, tools, and generalists with an actual Amazon department.

On the record

Things most agencies won't put in writing.

For the record:

Most brands don't have an advertising problem. They have a conversion problem.

For the record:

Your Amazon agency should know your P&L.

For the record:

ROAS without context is a useless metric.

For the record:

A monthly report is not a strategy.

For the record:

If your account manager changed twice this year, you don't have an account manager.

For the record:

Nobody honest promises page one in 60 days.

How we work

Built like a department. Run on the record.

1
Understand

Your catalog, margins, and constraints — before anyone touches a campaign.

2
Strategy

A plan tied to your P&L, with the reasoning written down.

3
Execute

Each discipline run by a specialist, coordinated by your operator.

4
Measure

Profit, TACoS, organic share, rank on money keywords.

5
Improve

Every month: what we did, why, what it made you, what's next.

9/10

audits of established brands find wasted ad spend in the first week. Yours probably isn't the exception.Placeholder stat · confirm

The terms, on the record

  • Month-to-month. If we're not earning the retainer, fire us.
  • You own everything: account, data, creative, history.
  • Direct access from day one. No shadow accounts.
  • Reports come with reasoning, in writing.
  • You hear about problems from us before Amazon tells you.
  • We won't promise page one in 60 days. Nobody honest will.
Michael Jordan, founder of For The Record
Draft photo · final headshot pending
Operator-led

Not that Michael Jordan. The Amazon one.

Michael left his corporate job in 2017 and started selling on Amazon himself — his own products, his own money, eventually a multi-seven-figure brand of his own.His claim · confirm He built an agency on the back of it, merged it into a 200-person marketing group, and ran its entire Amazon department: from one client and one store to more than $300,000,000 in revenue managed.His claim · confirm

Then he took that team independent, to be the best at exactly one thing. FTR is that team: the same specialists, the same operating systems, one focus.

“Build like you intend to dominate, not just survive.”

Michael JordanFounder, For The Record
Receipts

Receipts, not case-study theater.

Supplements brandPlaceholder
+212% profit

Ads were “profitable” on ROAS and bleeding on margin. Rebuilt around contribution, cut wasted branded spend. 11 months.

Kitchen & home brandPlaceholder
$2.1M → $5.4M

Category leader everywhere except Amazon. Catalog first, then SEO and creative in lockstep, then DSP. 14 months.

Personal care brandPlaceholder
31% → 14% TACoS

Same revenue, half the ad dependency. Rank recovered on the money keywords. The founder saw the math in writing.

All three cards are placeholder examples pending Michael's approved client numbers. The 10–20 clip video-testimonial wall lands in this slot in phase 2.

For the record:

“Amazon is covered” isn't a feeling you buy. It's a team you hire.

Ready for a better Amazon team?

Tell us where Amazon stands. If we're a fit, your first call is with the operator who'd run your account — not a sales rep.

Book a strategy call

Two-minute application · Established brands only · Answered within one business day